- Custom Orders
Posted on February 15, 2014
2fit is Australia’s cheapest compression clothing online retailer. We are based in Perth, Western Australia and are 100% Australian owned and operated.
The three of us started o2fit with the belief that people shouldn’t have to pay over $100 to be able to use compression clothing. So we set out to find if we could get the price lower for compression clothing without reducing the quality.
We were amazed with what we found. There was no reason why compression clothing had to be above $100. There was no reason why it had to even be over $50.
You only have to watch a televised game of AFL or surf the web to work out why our competitors are so expensive. They are using your wallet to help pay for their massive advertising budgets. Plastering massive billboards on sporting ovals, hijacking websites with large banner adverts and sponsoring professional athletes adds up quickly and the only way to pay for that is to have huge profit margins.
We decided to go down a different path. We aren’t stupid – we know that a business can’t survive without revenue. But instead of only getting a small amount of people to pay a ridiculous amount for a pair of compression pants we would much rather have lots of customers paying an affordable amount. We know from experience that our product and price will speak for itself.
There are three areas which we believe set ourselves apart from the others.
The first is price and quality. We are the cheapest compression clothing brand in Australia, but that doesn’t mean the quality is lower than the other products.
The second thing is our approach to our customers. We are passionate about o2fit and want to see more people using compression clothing in Australia. That’s why it isn’t a chore for us to speak to our customers. If you flick us an email the reply will come from one of o2fit’s owners. We are always improving our products and adding new product lines. We do that based on your feedback. We don’t discount a comment just because it is from one individual, every bit of feedback is important to us.
And finally, our approach to advertising. We know that people will recommend an affordably priced and a quality product to their friends and family. We don’t have a massive national advertising budget to get our brand known so we are relying our product and service to speak for itself. That means we can keep our product prices low and as a result more Australian will get the benefits of using compression clothing.
If you like what we stand for you can check out our store